When things go wrong with your boiler it can feel like a nightmare. A broken boiler can turn your home into a house of horrors—freezing nights, icy showers, and a chilling sense of dread. To capture this feeling, our campaign brings boiler breakdowns to life through the dramatic, suspenseful style of classic horror movie posters. By leaning into this playful yet relatable concept, we turn a household nightmare into an unforgettable campaign that reminds customers British Gas is always here to save the day.