Orladeyo® is a preventive treatment for hereditary angioedema (HAE), a rare condition that causes unpredictable, life-threatening swelling. By reducing attack frequency, it helps patients regain control and live without constant fear.

To bring Orladeyo®’s campaign to life at the EAACI Congress, we created a unique experience centered around our message to healthcare professionals: "The possibilities are in your hands with Orladeyo®." Using replica Orladeyo® capsules as tokens, we powered activations that symbolized the real-life impact of the treatment, creating a deeper, more emotional connection
to the brand.